Print & Digital Campaign

Sunwing Airlines

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Less computer screens
more sunscreen

The goal was to develop promotional material for Sunwing to highlight that we often spend too much time on our screens and not enough time applying sunscreen. This campaign is a simple reminder that Sunwing is your ticket to tropical destinations where you can leave your electronics behind. In the real world, the transit shelter ad would use a camera to track the viewer's face and place it in a frame similar to Snapchats technology, further helping the viewer see themselves travelling.

Date

2021

Designer

 Julian Ho-Young Cadogan

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