Full 360 campaign
We see rewards in your future
This project brief was introduced to us by Cossette via Humber and won first place out of 20+ groups. The goal was to develop a campaign targeting both new and existing McDonald's guests to showcase the benefits of collecting and redeeming points via the McDonald's app.
With pandemic restrictions beginning to wane, the team opted to build the campaign around the notion that the future is bright/rewarding. We wanted the audience to feel that there was something to look forward to and with the MyMcDonalds rewards program, they could redeem their points for their favourite menu items.
The campaign featured print, social media and Happy Meal toys.
Julian Ho-Young Cadogan