Sustainable Packaging Design
Can art that design breaks ground. Literally!
Green Thumb English IPA was designed as an environmentally-conscious offering from the fictitious beer brand, Beer Corp. As the world’s first 100% sustainable beer brand, Green Thumb uses a decomposable packaging design inspired by Carlsberg’s Green Fibre bottle. Each packaging design is inspired by a different Ontario flower that plays host to a pollinator. Additionally, each bottle comes with a small seedling packet allowing consumers to plant the flowers and help nature first-hand. Each bottle, as well as each seedling packet features a QR code that links to our microsite so they can learn more about the brand, planting instructions, and purchase merchandise.
Julian Ho-Young Cadogan
Programs: Adobe Photoshop / Adobe Illustrator