The Client: Ontario Parks
The Issue: With pandemic restrictions lifting, we want to remind residents and visitors that Ontario has something for everyone. Exploring Ontario should be something anyone can do regardless of disability.
The Insight: Ontario parks are for everyone, but the accessible accommodations are rarely advertised.
Notes: This campaign is a work in progress but I truly believe that the little things we take for granted need to be advertised. Those who are either unaware or believe beaches, campsites and trails are out of reach due to disability need to be shown that Ontario parks are for them as well. Going forward I would like to include these different ads, potentially replace the illustrations with photos or composites and eventually do an entire rebrand for Parks Ontario.